Skip to main content
Kimi
Senior SEO Strategist

Kimberly Anne Lamsen

Hi there! When search isn't driving the leads and revenue it should, there's almost always a specific thing in the way. I find it, remove it, and turn search back into your most predictable growth channel.

Bring me your toughest search problem. I'm a Senior SEO Strategist who specializes in local lead generation for home services and clinics, and B2B SEO for SaaS, logistics, education, and medical care.

7+
Years in SEO
25+
Clients served
10M+
Organic visits
$2M+
Revenue influenced
Kimberly Anne Lamsen, Senior SEO Strategist
+312% organic traffic
#1 on Google

The moment that matters

Your next customer just typed this into Google.

When they search for what you offer, will they find you or your competitor? My job is to make sure it's you.

Industries

Wherever you compete, you get deep, proven SEO experience across local lead generation and B2B search.

Local service businesses

Roofing

SEO for roofers that fills the calendar with high-intent local leads and storm-season jobs.

Plumbing

Rank for emergency and service-area searches so plumbers capture calls before competitors do.

Collision Centers

Local SEO and Google Business Profile strategy that ranks auto body shops for "near me" searches and books more jobs.

Clinics

Turn local searches into booked consultations for dental, aesthetic, and medical clinics.

B2B & technical

SaaS

SaaS SEO that builds a scalable organic pipeline of demos, trials, and qualified signups.

Logistics

Large-scale technical and content SEO for shipping and supply-chain platforms.

Education

Keyword mapping and site architecture that scale visibility across thousands of pages.

Medical Care

Healthcare and medical SEO with E-E-A-T and schema that earns trust and rankings in regulated niches.

Agencies (white-label)

A senior SEO partner for white-label strategy and execution, delivered under your brand.

Partner with me

Strategy powered by industry-leading, certified tools

  • AhrefsAhrefs
  • SemrushSemrush
  • Google Search ConsoleSearch Console
  • Google Analytics 4Analytics 4
  • Screaming FrogScreaming Frog
  • Surfer SEOSurfer SEO
  • MozMoz

What I do

Tell me where you're stuck and I'll bring the full stack to fix it: full-funnel SEO strategy and execution, with every engagement built around the outcomes that grow your business.

Technical SEO Audits

Outcome: a site Google can crawl, index, and rank.

Deep audits of crawlability, indexation, site speed, and Core Web Vitals, plus a prioritized roadmap of fixes that unlock rankings.

Local SEO & Google Business Profile

Outcome: more calls and booked jobs.

Map-pack rankings, optimized Google Business Profiles, reviews, and local landing pages for roofing, plumbing, HVAC, and clinics.

Keyword & Market Research

Outcome: rank for what actually converts.

Search-intent mapping and competitive gap analysis that focus effort on the keywords driving qualified pipeline and revenue.

On-Page & E-E-A-T Content

Outcome: content that ranks and earns trust.

On-page optimization and content strategy built on real expertise and authority signals, which is essential for medical and regulated niches.

Link Building & Digital PR

Outcome: authority that compounds.

White-hat link building and digital PR that build durable domain authority and defensible SERP rankings, with no shortcuts and no risk.

SEO for SaaS & B2B

Outcome: a predictable organic pipeline.

Programmatic and editorial SEO systems that scale organic traffic into demos, trials, and qualified B2B leads.

Results & case studies

Real engagements spanning local lead generation and complex B2B/technical SEO.

Respicare logo

Respicare

Medical equipment distributor · Local SEO

+312%

organic traffic in 6 months

Challenge
Low local visibility for high-value medical equipment searches in a trust-sensitive, regulated niche.
Strategy
Google Business Profile optimization, local landing pages, and Product/Organization schema with E-E-A-T signals.
Result
+312% organic traffic and #1–3 map-pack rankings for priority equipment keywords.
Local SEO GBP Schema
Want results like this? Book a call
Stallion Express logo

Stallion Express

Cross-border logistics · B2B SEO

2.4x

organic leads in 9 months

Challenge
Negative SEO attack, high-intent shipping keywords were under-ranked.
Strategy
On-page optimization, a content cluster strategy around shipping use-cases, and white-hat link building.
Result
2.4x organic leads and first-page rankings for 40+ commercial keywords.
On-Page SEO Link Building Content
Scale your pipeline, book a call
Study.com logo

Study.com

Education platform · Technical SEO at scale

+1.2M

incremental organic visits / month

Challenge
Thousands of pages competing for overlapping keywords with diluted, cannibalizing architecture.
Strategy
Keyword mapping, sitemap architecture, and internal-linking overhaul to consolidate authority.
Result
+1.2M monthly organic visits and recovered rankings across priority topic clusters.
Keyword Mapping Site Architecture Technical SEO
Fix what's holding you back, book a call

Collision Center

Auto body repair · Local SEO

Local 3-Pack

target: "auto body repair near me"

Challenge
Invisible for high-intent "auto body repair near me" searches, with drivers booking competitors first.
Strategy
Technical SEO and on-page fixes, full website optimization, local citations, Google Business Profile optimization, plus LocalBusiness schema and map embeds.
Result
Stronger local visibility and Local 3-Pack presence for "auto body repair near me" and nearby service-area keywords.
Local SEO GBP Citations Schema
Rank for "near me", book a call

How we'll work together

A senior, systematic, low-risk approach

  1. 01

    Audit & Discovery

    A full technical, content, and competitor audit to find the fastest paths to growth.

  2. 02

    Strategy

    A prioritized, revenue-focused roadmap tied to your goals, not vanity metrics.

  3. 03

    Execution

    Hands-on technical fixes, content, and link building, done right and white-hat only.

  4. 04

    Scale & Report

    Transparent reporting on rankings, traffic, and leads, then we double down on what works.

About Kimberly

Welcome, and thanks for stopping by. I'm a Senior SEO Strategist with 7+ years of experience helping brands grow through clear strategy, clean execution, and results that matter. I've worked with international companies in SaaS, logistics, and education, and consulted for local service businesses across the Philippines.

Whatever's blocking your growth, my skill stack has it covered: white-hat link building, technical problem-solving, content that converts, and reputation recovery. Whether I'm fixing site issues, improving visibility, or building systems that bring in qualified leads, I focus on sustainable, measurable growth, never shortcuts that put your site at risk.

When I'm not working, you can find me reading books, writing poems, exploring different cuisines, or playing board games with friends.

Portrait of Kimberly Anne Lamsen

Skills & certifications

This is the skill stack I bring to your biggest challenges, backed by continuous, recognized training.

SEO skill radar

SEO skill levels by discipline
  • Technical SEO: 3.5/5
  • On-Page SEO: 4.5/5
  • Link Building: 5/5
  • Local SEO: 4.5/5
  • Content Strategy: 5/5
  • Recovery & Reputation Management: 4/5
  • Analytics & Reporting: 4/5

Certifications & training

  • SEO In-depth Training
  • Senior SEO Manager Training
  • All White Hat SEO Training
  • Technical SEO Course with Bastian Grimm (SEMrush)
  • Premium Local SEO Masterclass
  • Semantic SEO Certification
  • Google Analytics Certification
  • Google Ads Search Certification
  • Jasper Certification
  • Advanced Google Tag Manager
  • Lean Six Sigma White Belt

What clients say

Versatility, proven across industries.

"Kimberly doubled our booked jobs in under six months. Our phone hasn't stopped ringing with local leads."
Ron
Owner, Roofing Company
"She helped us rectify the negative SEO attack that was hurting our rankings."
Diana
Head of Marketing, SaaS Company
"Our dental clinic's consultations and rankings in the Google Local 3-Pack jumped dramatically. Kimberly understands local SEO inside out."
Patricia
Dental Clinic Admin, Dental Clinic
"Content strategy that actually moved rankings at scale. Our organic traffic has never been higher."
Joel
Head of Growth, Education Platform
"We white-label Kimberly for our toughest SEO clients. Strategy and execution are both top-tier."
Doug
CEO, SEO Agency
"Reliable, strategic, and transparent. The monthly reporting makes our SEO ROI crystal clear."
Wade
CFO, Full-service Amazon Agency

Social signals

Follow the work & let's connect

SEO insights, case studies, and behind-the-scenes from the platforms where I share most.

Frequently asked questions

Everything you need to know before we talk.

How long until I see SEO results?

Local SEO and Google Business Profile work can move the needle in 30–90 days. Competitive technical and B2B/SaaS SEO typically compounds over 4–9 months. Either way, you'll get clear milestones and reporting from month one.

Do you work with both local businesses and B2B/SaaS?

Yes. I run local lead-generation SEO for roofing, plumbing, HVAC, and aesthetic clinics, and scalable technical/B2B SEO for SaaS, logistics, education, and medical equipment brands.

What's your engagement model and pricing?

I offer monthly retainers, fixed-scope audits, and project-based engagements. Pricing depends on your competitiveness and goals. We'll scope it on the free strategy call.

Do you offer white-label SEO for agencies?

Absolutely. Agencies bring me in as a senior, white-label SEO partner for strategy and execution, delivered under your brand and to your clients' standards.

What's included in the free call?

A 30-minute, no-obligation review of your current organic performance, your biggest opportunities, and a high-level growth plan you can act on whether or not we end up working together.

Let's map out your organic growth plan.

Book a free 30-minute strategy call. We'll review your biggest SEO opportunities and how to capture them.

Book your free strategy call

Send a quick note about your goals and I'll find a time that works for you.

Book a Free Strategy Call

Prefer email? Reach me at kimlamsen@gmail.com